Service - QUES - Sven Giebel

“People can tell plenty of meaningful insights concerning their attitude towards brands, products and communication if market researchers let them finish speaking freely. Listen like a psychotherapist and you will understand your customer!” (QUES, Sven Giebel)

“Are you sometimes considering to reduce overhead costs of institutes and to entrust your market research projects to cooperative networking professionals?” (QUES, Sven Giebel)

“95% of all buying decisions are made unconsciously! But which concept can capture and make these 95% usable for brands & products? Morphological Psychology with its psychodynamic approach provided us with explanations which could not be developed with other methods before.” (Karin Schnake, head of customer care, mobile GmbH)

“Do you prefer listening to single tones or to the whole ensemble? Psychodynamic market research understands the passion of customer souls.” (QUES, Sven Giebel)

“Have you been at the psychoanalyst with your brands? Psychodynamic market research understands your customers and improves your products’ quality of living.” (QUES, Sven Giebel)

“You can’t go back to the ingredients if the cake is baked. Protect yourself when it comes to small questions, too.” (QUES, Sven Giebel)

“Do you already know the newest instruments of qualitative market research to understand the secret wishes of your target group?” (Petra Skroblies, Head of Marketing, Mölnlycke Healthcare Germany)

“Are you interested in results for new perspectives and different point of views? Results from basic morphological research concerning the E-Letter (E-Postbrief) guided us into the right way to future.” (Michael Neininger, Marketing E-Postbrief, Deutsche Post AG)

“Which poor characteristic of mine when dealing with pharmaceutical products may I maintain next year?” (User, aged 33, Hamburg)

“Do you sometimes wonder how depth can be created in in-depth interviews?” (QUES, Sven Giebel)

“Take care about three things with your service provider: intelligence, dedication and integrity. If you do not sense integrity, do not embark a bit on them.” (QUES, Sven Giebel)

“Many talk about systematization of your customers’ unconscious decisions and motifs. Mr. Giebel showed us how this works without us being psychologists.” (Katrin Baßin, Head of marketing, duka Deutschland GmbH)

“Not in the mood for text-book market research? Draw your inspiration from psychodynamic research.” (QUES, Sven Giebel)

“Which secret wishes can be observed ethnologically in routines?” (QUES, Sven Giebel)

“Allow yourself the psychologist not only privately but also for your brand!” (QUES, Sven Giebel)

“Consciousness and unconscious are inseparably interrelated. Tht’s wy w nderstadn ths sntence altoug sme ltters re misin…” (QUES, Sven Giebel)

“Why don’t computers adapt to my needs, why do I have to attend courses to use a PC?” (former user, female, aged 67, Berlin)

“Refresh your quantitative and qualitative market research knowledge from time to time with psychodynamic results. It’s worth it!” (QUES, Sven Giebel)

Network

20 years of esprit for brands, products and communications - psychological market research: profound, inspiring, activating

Psychodynamic moderation
Scientific analyses to sense the meaning
Astonishing insights to provide perpectives

Effective network
Qualitative psychological methods
National & small international studies

angebot netzwerk gim

Big international studies
Quantitativ & qualitativ methods
Technical Service

QUES is a method specialist for profound psychological impact research. Based on Wilhelm Salber’s concept of morphological psychology, we offer profound and inspiring market research.

QUES decodes the secret logic of the markets, provides sound decision-making principles, and provides strategy competence.

In cooperation with GIM - Gesellschaft für innovative Marktforschung mbH, the network guarantees the full service also for quantitative and international market research.

For more than 20 years, QUES has been offering >> knowledge that works <<

Method

angebot methode composing

Which desires inspire your customers – today and in the future?

Customer wishes are passionate, continually changing, and only occasionally conscious; coregulating
their decisions privately. Especially in tight markets with often comparable standards in products, irrational psychological motives are the ones that decide; based an enchantment or hang ups, in favor or against products.

In addition to qualitative and quantitative customer data, psychodynamic insights
guarantee:

Unexpected new insights into the consumer‘s mind
Inspiring approaches in hard displacement markets
A fresh breeze for strategic communication and marketing

For more than 20 years, QUES has provided profound psychodynamic market research, offering exceptional new insights because our methods continue to evolve.

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