Institute

Advantages at a glance

Collaboration
We serve as your sparring partner for baseline studies and critical business questions
Personalization
We guarantee tailor-made study execution with passion
Quality
We only offer services by academically-trained and experienced morphological psychologists
who support you in your work
Expertise
We support every step of your project with director-level competence
Thought leadership
We provide individual workshops and advanced trainings in morphological psychology, jointly
delivering research insights to relevant internal stakeholders to prepare and accompany the
implementation

20 years of experience in morphological research

450 projects to date, 20+ projects per year
Morphological studies only

Geography in focus D-A-CH

Market Research + Strategic Consulting in partnership with GIM
Study execution and moderation are exclusively conducted by experienced Psychologists with academic training in morphological Psychology
Lectureship at the Business School Berlin - University for Management (BSP), at the department of business psychology

Research focus on (public) services + FMCG + Pharmacy

Exclusion criteria: QUES does not accept assignments from political parties nor from the defense industry

10 years of membership with the Federal Association of German Market and Social Researchers (BVM)

Cooperative member

Quality Assurance

>> Psychological Consulting for strategic precision <<

Market research and strategic consulting in close collaboration with multi-professional teams

At QUES, your market research projects are handled by a single point of contact (Director) with full responsibility. Directors, including our CEO, lead teams of up to six psychologists to execute your research or consulting project.
QUES staff (a pool of 30 freelance psychologists) executes the moderation of morphological explorations (interviews, focus groups and workshops), analysis and reporting
QUES competence means additional psychological training and practical experience of our staff in the following fields: Clinical counseling, systemic coaching, intercultural consulting, management consulting

Critical business questions regarding your product, brand and communication

Category insights /usage motivation (Insights, baseline studies)Category insights /usage motivation (Insights, baseline studies)
Product and brand development, brand management (psychological brand architecture and management, positioning)
Product, brand and communication development, advertising media tests (Development, concept labs)
Strategic consulting (Consulting, implementation workshops)- Cultural psychology (Understanding of cultures and cultural developments, baseline studies)
Mixed Method studies are executed in partnership with GIM - Gesellschaft innovative Marktforschung mbH (Contact: Mr. Stefan Teuber, CEO)

Management

Executive Board

Sven Giebel, Certified Psychologist

Responsible for project success
Director Consulting
Execution and analysis of morphological explorations
Reporting and presentations
Strategic Consulting
Insight workshops

(Public) Services, FMCG, Pharmacy
25 Years of experience

Dipl.-Psych. Sven Giebel studied Morphological Psychology at the University of Cologne, founded QUES as the definitve agency for Morphological Research and Consulting and teaches Market Psychology as a guest lecturer. He has over two decades of experience in the market, across various industries. He lives in Berlin, enjoys bike tours through nature and otherwise cultivates his passion for international short films and Atta art.

Strategic Consulting

Daniel Salber, Professor, Doctor

Responsible for project success
Director Consulting
Analysis of all morphological Explorations
Reporting and presentations
Strategic Consulting
Insight workshops

(Public) Services, FMCG, Pharmacy
45 Years of experience

Dr. Daniel Salber completed his Ph.D. at RWTH Aachen University, mastered the trade of psychology and practices it in his market and cultural research and as an Analytical Intensive Consultant. He has been providing strategic advice across all industries for decades and knows business, research and education inside out. He lives with his family in Mecklenburg-Western Pomerania and plays cornet and tuba in his spare time. More Informations: www.danielsalber.de

Pool of freelance psychologists (extract)

Leading Directors: Exploration, Analysis and Consulting

Lucie Lewandowski, Certified Psychologist

Industries: (Public)Services, FMCG, Pharmacy

20 years of experience

Dipl.-Psych. Lucie Lewandowski studied at the University of Cologne, works as a Systemic Consultant in intercultural contexts and has decades of experience in personality and organizational development as well as Morphological Market Research. She lives in Cologne and is involved in the Society for Common Good economy and loves the high-quality football of 1. FC Köln.

Andreas Pieper, Certified Psychologist

Industries: (Public)Services, FMCG, Pharmacy

20 years of experience

Dipl.-Psych. Andreas Pieper studied at the University of Wuppertal and completed various training courses in the field of Morphological Psychology. His decades of experience in Morphological Market Research include the service, health care and FMCG industries. He lives in Wuppertal and in his spare time he works in his 4000 square meter garden, where he also enjoys a daily run.

Team members: Exploration & Analysis

Carlo Janßen, Certified Psychologist

Public Services
FMCG
4 YoE

Carlo Janssen holds a M.Sc. in Business Psychology from Business School Berlin with a focus on Morphological Psychology. He completed his training to become an Analytical Intensive Consultant and Systemic Coach. In addition to his work in the field of Morphological Market Research, he plays handball and supports FC Union Berlin.

Konrad Schefferski, Certified Psychologist

FMCG
Pharmacy
4 YoE

Konrad Schefferski holds an M.Sc. in Clinical Psychology from the Medical School Berlin and has completed various training courses in the field of Morphological Psychology. In his work, he uncovers implicit meanings by employing the scenic understanding theory. He is interested in-depth psychological research and electronic music.

Tobias Schlosser, Certified Psychologist

Pharmacy
FMCG
4 YoE

Tobias Schlosser holds a M.Sc. in Business Psychology from the Business School Berlin with a focus on Morphological Psychology. He completed his training to become an Analytical Intensive Consultant and Systemic Coach. In addition to his work in the field of Morphological Market Research, he is interested in media and communications and long walks in the forest with his Parson Russel Terrier.

Richard Fleitmann, Psychologist in training

Public Services
Pharmacy
2 YoE

Richard Fleitmann holds a B.Sc. in Business Psychology and gained experience in numerous Morphological Market Research projects across several industries: services, health care and FMCG. In addition to his work in the field of morphological market research, he is completing his training as an Analytical Intensive Consultant, is involved in the church and keeps his fingers crossed for BVB.

Carolin Janssen-Müller, Psychologist in training

FMCG
Public Services
2 YoE

Carolin Janssen-Müller holds an M.Sc. from the Business School Berlin with a focus on Morphological Psychology. She is currently completing her training to become an Analytical Intensive Consultant and Systemic Coach. In addition to her work in Morphological Market Research, she loves walks in the countryside and the North and Baltic Sea coasts.

Leonardt Engler, Certified Psychologist

Public Services
FMCG
5 YoE

Leonard Engler holds a B.Sc. in Psychology from the Business School Berlin and an M.A. in Psychology from the International Psychoanalytic University in Berlin with a focus on Morphological Psychology and Psychoanalysis. In addition to his work in Morphological Market Research, he is interested in current cultural and social theories, loves long walks through nature, Berlin's cultural life and good ambient music.

Valerian Warmuth, Psychologist in training

FMCG
Pharmacy
2 YoE

Valerian Warmuth holds a B.Sc. in Business Psychology and gained experience in numerous Morphological Market Research projects in the health care and FMCG industry during his studies. Additionally, to his work in morphological market research, he is completing his training as an Analytical Intensive Consultant and Systemic Coach and is interested in our digital future and Berlin’s culture.