“Take care about three things with your service provider: intelligence, dedication and integrity. If you do not sense integrity, do not embark a bit on them.” (QUES, Sven Giebel)
“Do you already know the newest instruments of qualitative market research to understand the secret wishes of your target group?” (Petra Skroblies, Head of Marketing, Mölnlycke Healthcare Germany)
“95% of all buying decisions are made unconsciously! But which concept can capture and make these 95% usable for brands & products? Morphological Psychology with its psychodynamic approach provided us with explanations which could not be developed with other methods before.” (Karin Schnake, head of customer care, mobile GmbH)
“Allow yourself the psychologist not only privately but also for your brand!” (QUES, Sven Giebel)
“Why don’t computers adapt to my needs, why do I have to attend courses to use a PC?” (former user, female, aged 67, Berlin)
“Which poor characteristic of mine when dealing with pharmaceutical products may I maintain next year?” (User, aged 33, Hamburg)
“Are you interested in results for new perspectives and different point of views? Results from basic morphological research concerning the E-Letter (E-Postbrief) guided us into the right way to future.” (Michael Neininger, Marketing E-Postbrief, Deutsche Post AG)
“Which secret wishes can be observed ethnologically in routines?” (QUES, Sven Giebel)
“Do you prefer listening to single tones or to the whole ensemble? Psychodynamic market research understands the passion of customer souls.” (QUES, Sven Giebel)
“Have you been at the psychoanalyst with your brands? Psychodynamic market research understands your customers and improves your products’ quality of living.” (QUES, Sven Giebel)
“Do you sometimes wonder how depth can be created in in-depth interviews?” (QUES, Sven Giebel)
“Are you sometimes considering to reduce overhead costs of institutes and to entrust your market research projects to cooperative networking professionals?” (QUES, Sven Giebel)
“Not in the mood for text-book market research? Draw your inspiration from psychodynamic research.” (QUES, Sven Giebel)
“Refresh your quantitative and qualitative market research knowledge from time to time with psychodynamic results. It’s worth it!” (QUES, Sven Giebel)
“Many talk about systematization of your customers’ unconscious decisions and motifs. Mr. Giebel showed us how this works without us being psychologists.” (Katrin Baßin, Head of marketing, duka Deutschland GmbH)
“You can’t go back to the ingredients if the cake is baked. Protect yourself when it comes to small questions, too.” (QUES, Sven Giebel)
“Consciousness and unconscious are inseparably interrelated. Tht’s wy w nderstadn ths sntence altoug sme ltters re misin…” (QUES, Sven Giebel)
“People can tell plenty of meaningful insights concerning their attitude towards brands, products and communication if market researchers let them finish speaking freely. Listen like a psychotherapist and you will understand your customer!” (QUES, Sven Giebel)
For 20 years, QUES has been the method specialist for psychological impact research. Based on the concept of morphological psychology, we offer in-depth and decision-making market research.
- Surprising insights into the consumer soul
- Inspiring approaches in disruptive markets
- A breath of fresh air for communication and marketing
»Knowledge that works« decodes the secret logic of the markets and creates strategic competence.
Cooperation Partner
